Filter017 / Works

FILTER017 2012 BRAND NEW SERIES, FCL OUTDOOR LAB, IMAGES AND THEME CONCEPT ANNOUNCEMENT!!

Filter017團隊自跨足服飾與生活周邊等產品以來，始終皆秉持著以"圖像創作"與"設計"結合生活概念作為基礎，這項對於Filter017來說不曾停止的課題與精神，也造就了今日與市場上其他品牌的區隔性，及自有的獨特品牌價值。

2012年開始，Filter017團隊將延續"Horror Forest"(陰森林系列)這個先前所發表過的主題概念，繼續以擅長的美式圖像及視覺風格，傳達圖像及主題所要詮釋的寓意或幽默，並透過單品結合近年流行的Outdoor風格與話題，推出了全新品牌支線"FCL OUTDOOR LAB"。

此系列單品的風格與設計類型上特別傾向於近年回溫盛行的Outdoor路線，將圖像創作與產品做了呼應的連結，也不難發現Filter017在設計與畫風上的突破轉變，除了在視覺與圖像上的設定更貼近美式復古的Outdoor風格，同時也試圖融入Outdoor主題下的延伸混合創意，包括旅遊、戶外休閒、墾趣、童軍、野外求生、民族文化...等等方向，進而導出自我挑戰與環保議題的省思，也鼓勵文明的都市人群，在工作與之餘，多多走向戶外，感受地球僅存的自然之美，進而喚醒人們對自然保護的意識，以及自我價值的肯定!

Filter017一直以來都向往"圖像設計"與"產品設計"的貼切結合與平衡，也猶如致力研發、促成這兩者結合的獨立實驗室，這次，團隊再次以一貫的實驗精神，將多元且趣味的圖像和混合元素，以及對於產品細節上的巧思與用心，將圖像創作與流行單品緊緊結合並注入靈魂，重新詮釋出專屬於Filter017的Outdoor休閑風格，而"FCL OUTDOOR LAB"也就此產生!

在"FCL OUTDOOR LAB"這個系列支線中，Filter017將呈出現不同以往的視覺風格，也藉由支線的延展，暫時跳脫Filter017部份的既有印象，使品牌及創作調性和方向能夠更多元發展，接下來就請支持Filter017的朋友共同拭目以待吧!

Ever since the Filter017 design team dedicated themselves to the design of clothing and life-related products, they have maintained a consistent philosophy of fusing creative images and designs with inspirations from daily life. It is Filter017’s endless quest to continue embracing the spirit they have always exemplified, which has helped to generate distinctive products and a brand with unique value.
In 2012, the Filter017 design team is continuing to extend upon the theme concept of “Horror Forest.” They created images in American styles and visual designs, seamlessly incorporated classic American motifs, and blended in trademark concepts and light morbid humor in their graphic designs. As part of an effort to combine independent products with their recent inspirational theme of the “outdoors,” Filter017 launched its subsidiary line, “FCL OUTDOOR LAB.”

In terms of style and design inspirations, the FCL OUTDOOR LAB series particularly gravitates toward outdoor styles which have gotten much attention in recent years. This new attempt also reflects Filter017’s graphic design style that has been maintained throughout its product evolution. In terms of the visual and graphic technique, this series embodies vintage American outdoor styles fused with ideas about leisure, travel, outdoor activities, and exotic cultures. Furthermore, this was incorporated with the themes of introspection, self-challenge, and environmental protection. The effort encourages civilized human beings who live in cities to go out and enjoy the beauty of nature instead of being consumed with work and technology. It also brings into our consciousness the importance of protecting Mother Nature and inspires people to challenge their limitations.

Just like working in an independent laboratory, achieving the perfect balance between “graphic design” and “product design” is a delicate experiment to undertake and one that the Filter017 design team continues to refine. This time, as an expression of their experimental spirit, they blended an exclusive outdoor leisure style with fun images, fused elements, and meticulous attention to the overall product’s details as always. Then, they merged these ideas with new innovative designs, fashion components, and instilled a soul. That is how the FCL OUTDOOR LAB was born!

In the FCL OUTDOOR LAB series, Filter017 is going to present a completely different visual style compared to the past. Due to the extension of this subsidiary line, Filter017 can temporarily reach beyond its established brand conventions, and will be able to achieve the goal of multi-dimensional development. The best is yet to come!